Melt Into Zzz

Have you ever been inspired to just do something new? Invent something? Try out for Chopped or The British Baking Show? Audition for Led Zepplin? Just me?

Last summer Amy and I went to a sleep study conference. I sat and listened for two days, and it got me thinking … which then put me into full problem solving mode. (This problem solving mode really annoys some people in my family, venting isn’t a thing, because I go right into problem solving mode). Anyway long story short.

Do you snore? Do you have restless sleep? There are generally physical issues that are causing this. A collapsing airway perhaps. Well if you have a collapsing airway, a pill might be hard to swallow. What if there was a powder? Something that you could add to water and sip? What if it contained minerals and things your body generally needed for support? What if it also tasted yummy so you looked forward to sipping it in the evening, creating a bed-time ritual?

What if you put that product into production so that more people could benefit?

After many taste tests, trials and errors (first batch was too sweet, what about this flavor or that flavor) we finally came upon the winner, and a couple of weeks ago it was put into full blown production. Wow!

(this is just a mock up) but the actual jar will look something like this. We should have them available for sale around the end of February.